Avian Influenza Preparedness Framework

🌍 Global poultry sector: key trends shaping the years ahead

The poultry industry continues to evolve rapidly as it responds to changing global dynamics. Across regions, several key trends are shaping the future of the sector:

📈 Growing demand for affordable animal protein
As populations grow and urbanize, poultry remains one of the most accessible and efficient sources of high-quality protein.

🌐 Trade and geopolitical dynamics
Market access, supply chain disruptions and evolving trade policies continue to influence how poultry products and inputs move around the world.

🛡️ Animal health and biosecurity
Avian Influenza and other transboundary animal diseases remain a global priority, requiring strong collaboration between industry, governments and international organizations. Did you check out IPC’s 2026 Avian Influenza Preparedness Framework? You can find a one-page overview of it embedded in this post.

🌱 Sustainability expectations
Stakeholders across the food chain are increasingly focused on environmental impact, resource efficiency and responsible production.

💡 Innovation and technology
From data-driven farming to new feed strategies, innovation is helping producers improve efficiency, resilience and transparency.

IPC remains committed to supporting dialogue and collaboration across regions to help the global poultry sector navigate these challenges and opportunities.