How poultry meat can adapt to a post WTO World

🌎 How can poultry meat adapt to a post-WTO world?

In his latest Guest Editorial for 🐓 WATT Poultry‘s Poultry International, IPC Secretary General Nicolò Cinotti looks at how today’s geopolitical shifts are reshaping the global trading system and what this means for the poultry sector.

As multilateral trade faces growing challenges, new models are emerging. For poultry, this means thinking differently about market diversification, regional and national priorities, supply-chain resilience and new trade partnerships.

🐔 The industry has an important role to play in this transition, not only as a supplier of affordable, nutritious food, but as an active partner in shaping the trade environment of the future.

📖 Read Nicolò’s full article: https://lnkd.in/dapNgqe9