Poultry International article – Poultry meat is a key building block of our lives 

Poultry meat is a key building block of our lives 🧩

In the latest Guest Editorial for 🐓 WATT Poultry, IPC Secretary General Nicolò Cinotti highlights why poultry is much more than just an affordable source of protein.
Poultry meat is a cornerstone of global nutrition, food security, and economic stability. It supports billions of people around the world, from producers to consumers, and remains a unifying element in an increasingly uncertain global environment.

As Nicolò notes, our industry must ensure that the true value of poultry is fully understood at every level: from policymakers to international institutions. Beyond statistics and production data, poultry contributes to health, resilience, and human development in ways few other foods can.

At IPC, we continue to advocate globally for this recognition and to strengthen understanding of poultry’s essential role in society.

📖 Read the full article here: https://www.poultryinternational-digital.com/poultryinternational/library/page/october_november_2025/48/?oly_enc_id=3903J2475278A6X